The Beigel family opened their small bake shop in their hometown of Krakow, Poland. When dark days descended with the Nazi invasion, Beigel’s was thrust into a heroic role. People were starving. Throngs flocked to Beigel’s hoping to receive some nourishment. Ignoring the great risk to their personal welfare, Beigel’s provided these suffering people with fresh bread. Although Beigel’s had great difficulty procuring ingredients, they persevered and fed countless individuals. And they did this without receiving any remuneration.